Will Early Voting Decide Who Wins This Election?
This year, the effect of early voting in the United States is under the microscope. Passionate opinions and a seemingly long-since decided electorate are driving Record turnouts in virtually every…
Why Do Polls Exhibit Inaccuracies?
The 2016 US Presidential Election showed that polling can be an ineffective tool for measuring outcomes. Former Secretary of State Hillary Clinton’s historic loss to Donald Trump was a long…
The Second Wave: Shutdown 2
According to the Centers for Disease Control, there are a total of 2,886,267 coronavirus cases and 129,811 deaths in the US. In 45 states, cases of the coronavirus pandemic are…
Re-Opening Campaign 2020
“Unprecedented” is an understatement in defining the political campaign currently being [unofficially] waged at the national and local levels. Aside from the Presidential race, many contests must navigate a competitive…
Once in a Lifetime
Only something ‘Once in a Lifetime’ could upend daily life in the United States. Seemingly years ago, but in fact, just a few months, who would have imagined that ‘Dinner…
Reputation Wins
There is ONLY one thing - one certainty - regarding the machinations of democracy; the powerful influence of reputation. Current policy positions, the candidate's vision, and everything else that make…
Election 2020: Examining the Psychological Impact of the Negative Campaign Ad
The Attack Ad is the new norm in Political Marketing, and an expert voice actor with an emotionally resonant, genuine, and believable viewpoint is an incredibly vital component in its…
